Arabian Automobiles Launches 2008 Altima, Qashqai, Xterra and Navara in UAE

September 24, 2007

Arabian Automobiles, exclusive dealer of Nissan in Dubai and Northern Emirates, yesterday launched the 2008 models of Nissan Altima, Qashqai, Xterra and Navara in the UAE. Amongst a matchless feast of performance, excitement and technical innovation, guests were invited to the Al Sahra resort to view a majestic light and laser show.

“Continuing our tradition of offering world-class automobiles with excellent customer service, we are proud to launch the 2008 models of Nissan Altima, Qashqai, Xterra and Navara. We decided to launch these models during the holy month of Ramadan, in celebration of our heritage. With advanced features and attractive designs, we’re sure customers will find these models exciting and appealing,” said Michel I. Ayat, CEO of Arabian Automobiles. “We wish everyone Ramadan Kareem from Arabian Automobiles.”

Exclusive guests at the launch were treated to an evening of state-of-the-art entertainment at the ‘Jumana – Secret of the Desert,’ featuring Omar Sharif’s voice as the storyteller that included the fusion of different light, water, laser and pyrotechnic effects, with vibrant soundtrack to mesmerize audiences. Following the play guests witnessed the launch of Nissan’s 2008 new editions to both the SUV and Sedan line-ups.

Nissan’s 2008 SUV line-up underlines the Japanese manufacturer’s established presence in the region, introducing three new models to what is already the region’s largest range of SUV options. Nissan Xterra with a 4.0 L engine will play a lead role in further enhancing Nissan’s presence in the growing segment in the SUV category. The Nissan Qashqai, an entry level cross over with a 5 star Euro NCAP safety rating, will create a niche segment in the UAE market. The Nissan Navara brings together the best of the Nissan SUV heritage and the utility of a commercial pick up.

Add to that in the Sedan line-up, the new Nissan Altima 2008 sedan, offering new levels of built-in quality, enhanced comfort, sporty performance and technologically breakthrough features.

“We are pleased to offer our customers a wide range of 2008 model vehicles to choose from, all coming from the trusted name Nissan, supported by our customer-oriented sales and after-sales professionals, ” concluded Ayat.

Arabian Automobiles is committed to continue its leadership and raise the bar of customer satisfaction in every aspect. To support this goal and sustain its fast pace growth, Arabian Automobiles has ambitious plans of infrastructure and network expansion, including a warehouse in Jebel Ali free zone and new showrooms and workshops. The company operates by Oracle systems and invests in hiring and training specialists to service its customers with excellence that matches its membership in the Dubai service excellence scheme & its ISO certification.